Arezoo Kazemi Senior Product Designer · UI/UX · Frontnd Developer

Read my CV Explore my work

What I do

Clear, human products. Designed and built.

Empathy, creativity, technology and smart solutions: the four things I bring to every product, from first sketch to working code.

  • 01

    Product & UX design

    Research, user flows and information architecture that turn complex systems into clear journeys.

  • 02

    UI & design systems

    Polished interfaces and scalable component libraries that keep products consistent across teams.

  • 03

    Frontend development

    I build what I design: responsive, accessible front ends in HTML, CSS, JavaScript and React.

  • 04

    Brand & motion

    Visual identity, illustration and interaction details that give each product its own character.

View selected work
Illustrated portrait of Arezoo Kazemi

Senior Product Designer with 20 years in visual design, 12 in web and frontend, and 7 in product UI/UX.

I turn complex systems into clear, human experiences, and I can build them too. I’ve designed platforms for climate, fintech, cybersecurity and Web3 gaming, always rooted in empathy and real user insight.

Read my CV

My approach

Not just designing things.
Designing how they flow.

Combining data with empathy, from the first conversation to the final line of code.

  1. 01EmpathyListen to real people
  2. 02DataMeasure what matters
  3. 03DesignShape clear journeys
  4. 04CodeBuild it for real

Toolbox

Skills I bring to every project

Four areas I work across every day. Hover a card to see the tools behind it.

  • 01

    Research & collaboration

    Grounding every decision in real user insight and close teamwork.

    • User interviews
    • Usability testing
    • A/B testing
    • Google Analytics
    • Hotjar
    • Miro
  • 02

    Design & UX

    From flows and architecture to polished, accessible interfaces.

    • Figma
    • Design systems
    • User flows
    • Prototyping
    • Info architecture
    • WCAG
    • Adobe Creative Suite
    • Canva
  • 03

    Frontend development

    Turning designs into responsive, production-ready code.

    • HTML & CSS/Sass
    • JavaScript
    • TypeScript
    • React
    • Webflow
    • WordPress
    • Shopify
    • Framer
  • 04

    Product & analysis

    Connecting user needs, business goals and delivery.

    • Discovery
    • Requirements
    • User stories
    • Process mapping
    • Jira
    • Agile/Scrum

05 · What’s next

Let’s create something Meaningful Together

linkedin.com/in/arezooo-kazemi Get in touch

© 2026 Arezoo Kazemi · alefka.com