AREZOO KAZEMI

+5 years experience in UI/UX Design, +6 years in Frontend Development, +15 years in Graphic Design, with multifaceted experience across global markets and diverse industries.

Smart solutions and design thinking, by merging technology and empathy, I aim to deliver a smooth, user-centred and highly functional user journey to translate business goals into effective design solutions, to match people’s needs with what is technically feasible.

Milan, Italy
EXPERTISE
Visual Design, UI UX Design, User Journey, Information Architecture, Wireframe, Mockup, Prorotyping, Design System, UI Components, Interaction Design

Adobe Creative Suits, Adobe XD, Photoshop, Illustrator, inDesign, After Effects, Adobe Animat

Figma, Sketch, InVision, Zeplin, Principle, Marvel, Spline, Blender

Balsamiq, FigJam, Miro, Wimsical, Midjourney

Problem Solving, User Research, User Interview, Surveys, Usability Testing, A/B Testing, Google Analytics, Hotjar, VWO, PostHog

HTML, CSS/SASS, JavaScript, (Familiar: ES6, React, Angular)

Webflow, WordPress, Bootstrap

Test, Debug, Git, Pull/Push Req.

HTML5 Newsletter, MailChimp, MailUp, Customer.io

Jira, Trello, Agile Methodology

B2C, B2B, B2B2C, SaaS, Blockchain, Web3, Game, NFT, Marketplace

Empathy, Creativity, Problem Solving, Attention to details, Teamwork, Communication, Adaptability, Independence, Time Management
EDUCATION
Frontend Programming
Design Methodology
E-Commerce Strategies
Tehran Institute of Technology
Tehran, Iran. 2014-2015
Graphic Design M.A
Accademia di Brera
Milan, Italy . 2011-2014
Graphic Design M.A
Alzahra University
Tehran, Iran . 2009-2011
Graphic Design B.A
Art University
Tehran, Iran . 2001-2005
LANGUAGE
English
Italian
Persian
Spanish (Basic)
INTERESTS
Illustration: alefka.com/art

Psycology, Empathy, Philosophy, Cosmos, Design and Handicrafts, Gardening, Yoga, Books, Movies and Documentaries.
WORK EXPERIENCE
UI UX Designer
July 2022 - Current
Netherlands - Remote
  • At the Web3 game company with three products and numerous events, based on competitors and target research and surveys through the community and data through the usability tests, A/B tests and Analytics, I learned about the challenges in web3 game products and how to increase user engagement. I have built User flows, Wireframes, UX and UI Design of two websites, a Trainer Hub and Marketplace, Design system and UI components to ensure consistency in design and speed up development.
  • I am responsible for developing two main websites on Webflow, building interactivities via After Effects, Spline, and Lottie files. For the Trainer Hub and NFT Marketplace, I am a part of the Angular development team that contributes to ensuring seamless buying, selling, and migrating of NFTs within the web3 environment.
  • Tools: Figma, FigJam, Adobe Illustrator, Photoshop, AfterEffects, Spline, Webflow, HTML, CSS, JavaScript, JQuary, Angular, Customer.io, Hotjar, Google Analytics.
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UI UX Designer
March 2021 - June 2022
US - Remote
  • At the B2B SaaS Cyber Security company, I learned about blockchain technology and complex security concepts and integrated them into user-centered interfaces for diverse personas within enterprise environments. Navigate the technical intricacies of blockchain technology and its implications for user experience.
  • Collaborated closely with project managers and developers and enhanced the technical and visual aspects across various platforms to create user-friendly and trustworthy experiences. Iterated rapidly based on user feedback and industry best practices.
  • Branding, user experience and user journeys, wireframes, prototypes, design systems and UI Components.
  • Tools: Figma, FigJam, Adobe Illustrator, Photoshop, AfterEffects, Spline, WordPress, HTML, CSS, JavaScript, JQuary, Vue.js, Hotjar, Google Analytics.
  • Clients: Google, Swisscome, Samsung, Siemens, Cisco, Hays, Reve, Ruag, Shopify, Motorola, Pfizer, Fujitsu, AlmaLinux,...
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UI UX Designer
July 2019 - Feb 2021
Milan - Italy
  • At an advertising agency, I conducted user research and usability testing to inform design decisions and created visually compelling web pages and apps to engage target audiences, and user experiences to align with brand messaging and marketing objectives and balanced creativity with practical considerations to achieve business goals.
  • Worked on diverse projects across various industries and collaborated closely with clients, marketing and developers to execute campaigns effectively and iterated quickly based on client feedback and market trends.
  • Tools: Figma, Adobe XD, Aftereffects, Illustrator, Photoshop, inDesign, WordPress, HTML5, CSS, JavaScript, MailChimp and MailUp.
  • Clients: Allianz, Genialloyd, Polaroid, Montefarmaco, Freddy, Mukki, Ontherapy,...
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UI UX Designer
Sep 2018 - May 2019
Prague - Czechia
  • Designed landing pages and banners for different brands and campaigns and brought modern, dynamic and interactive technology into the design to attract more users.
  • Tools: Adobe XD, Illustrator, Photoshop, inDesign, Powerpoint, WordPress, HTML5, CSS, JavaScript, JQuary.
  • Clients: CocaCola, BMW, Nestle, CSOB, Medtronic, Skoda, Billa, Eurovia,...
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Frontend Developer
Mar 2019 - October 2022
Czechia - Remote
  • I thrived in an innovative team where we constructed unique and practical internal platforms by integrating APIs and merging various platforms. We used HTML, CSS, and JavaScript for development and worked with PHP and Node.js to meet our ambitious goals. I also contributed to the creation of landing pages, newsletters, and dynamic banners using Adobe Animate and Google Web Designer.
  • Tools: Figma, Sketch, Adobe Animate, Illustrator, Photoshop, inDesign, WordPress, HTML5, CSS, Javascript, Node.js,...
  • Clients: “ILLY”, “Jacobs”, “BMW”, “KIA”, “Toyota”, “TiOra”,...

Frontend Developer
Sep 2015 - July 2018
Prague Czechia
  • I have collaborated with Project Managers in agile methodologies to build many responsive web pages from scratch. I worked with Backend Developers through Git, Version Control Systems and Designers using Sketch, Zeplin and inVision. My main focus was to deliver functional, smooth and pixel-perfect websites that embodied a designer's attention to detail. I have worked professionally with HTML, Twig, CSS, SCSS, SASS, LESS, jQuery and JavaScript. I have also worked with ES6, React and React Native.
  • Tools: Sketch, inVision, Zeplin, Adobe suits, HTML5, CSS, javascript, JQuery, twig, React, Redux, React Native.
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Web Designer & Developer
Jan 2015 - July 2015
Milan - Italy
  • I have designed several web pages using WordPress, including ones for Expo Milano and e-commerce.
  • Tools: Adobe Creative Suits, WordPress, HTML5, CSS, JavaScript, JQuary.
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Graphic Designer
Different Agencies & Freelancer
Feb 2002 - August 2011
Tehran - Iran
  • Logo, branding banners, billoboards and all Graphic works, digital and print
  • Tools: Adobe Illustrator, Photoshop, DreamWeaver, inDesign, CorelDraw.
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