Branding and UX/UI Design for alpha, an E-commerce online shop for Handicrafts.

I designed intuitive interfaces for product browsing, selection, and checkout processes. I prioritized usability and ease of navigation to facilitate seamless shopping experiences to encourage conversions and increase sales. I utilized user research and surveys to iterate and improve the user experience.
Empathy Map, User Journey, Mockup, Design System, UI Components, Interactions, and Prototype in Figma.

Link to prototype