![](https://alefka.com/wp-content/uploads/2021/03/alpha-logo.png)
Branding and UX/UI Design for alpha, an E-commerce online shop for Handicrafts.
I designed intuitive interfaces for product browsing, selection, and checkout processes. I prioritized usability and ease of navigation to facilitate seamless shopping experiences to encourage conversions and increase sales. I utilized user research and surveys to iterate and improve the user experience.
Empathy Map, User Journey, Mockup, Design System, UI Components, Interactions, and Prototype in Figma.
![](https://alefka.com/wp-content/uploads/2024/04/alpha-Cellphones.png)
![](https://alefka.com/wp-content/uploads/2021/03/Welcome-Slider-1-1.jpg)
![](https://alefka.com/wp-content/uploads/2021/03/Welcome-Slider-3.jpg)
![](https://alefka.com/wp-content/uploads/2021/03/Shop.jpg)
![](https://alefka.com/wp-content/uploads/2021/03/Potery.jpg)
![](https://alefka.com/wp-content/uploads/2021/03/Payment-Success.jpg)
![](https://alefka.com/wp-content/uploads/2021/03/Signup-Successed.jpg)
![](https://alefka.com/wp-content/uploads/2021/03/Profile.jpg)
![](https://alefka.com/wp-content/uploads/2021/03/alpha.jpg)
![](https://alefka.com/wp-content/uploads/2024/02/alpha-Design-System.png)
![](https://alefka.com/wp-content/uploads/2024/02/alpha-User-Journey.png)